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Jenna F. White

My creative background serves as a strong foundation for developing top-tier styles and projects, rooted in a deep well of knowledge and respect for the craft.

My editorial style is defined by a commitment to innovation and meticulous attention to detail. I'm dedicated to pushing the boundaries of creativity.

Drawing on my salon and touring experiences, I've transitioned into a successful freelance career, consistently delivering outstanding results and contributing to industry standards.

Throughout my journey, I've come to deeply appreciate the importance of clarity and effective communication in completing a service from start to finish. My commitment to excellence reflects this belief, ensuring a remarkable experience for both clients and projects.

Based in San Francisco, California -- available internationally


High-end dry-cutting and styling since 2013

Art direction and collaboration



Partnering with influencers, models, makeup artists, salon owners, photographers, and clothing companies alike


Her fresh perspective has captured the industry's attention including - Bailey Spinn 2023,

Cosmopolitan 2022, Glamour 2022, Sweaty Betty 2019, Athletica 2019Marta Jakubowski 2018, Nico Panda 2018 [ 1, 2 ], Xiao Li Studio 2018,  Academy of Arts [20142017], Refinery 29, Topo Chico.


Cut and style work featured in Cosmopolitan 2022, Glamour 2022, Hunter Magazine 2021, Anon 2022

Foundations in the Industry.

Early in my career, I had the privilege of assisting Jon Reyman in the opening of his first salon, Spoke & Weal, in San Francisco. This experience instilled in me the value of precision and artistry.

I've been fortunate to share my passion for high-fashion styling at London Fashion Week, where I had the opportunity to contribute to the world of contemporary elegance and cutting-edge aesthetics.

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