ABOUT
Jenna F. White
I’m a San Francisco hairstylist who has been dry cutting hair since 2013. I want haircuts to feel considered and work with the way you wear your hair. I pay close attention to shape and how the hair falls naturally, so the result feels right at the salon and at home.
My approach comes from years of working with different hair types and learning how small adjustments affect the finished cut. I take time to understand what you like about your hair and what you want to change. From there, I build a shape that suits you and works with your everyday routine.
I also have a background in data analysis, which influences how I think through a cut. I’m curious about how things work and pay close attention to the details that affect the result.
Based in San Francisco, California. Available for projects worldwide.
How I work
I cut hair dry, in the shape you actually wear it. If you wear your hair straight, I dry it smooth first. If you wear it curly or wavy, I cut your natural texture, then wash and diffuse it to check the shape. This lets me make adjustments based on how your hair falls.
Before we start, we talk about your hair and what you want from your cut. I look at how the length and layers work together, then shape the cut around your hair and your routine.
My goal is for you to leave with a haircut that feels right and is easy to manage at home.
SPECIALTIES
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High-end dry-cutting and styling since 2013
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Creative direction for photo shoots and campaigns
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Brand Partnerships and Visual Storytelling
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Trend analysis and data-informed business strategy
